Game Lounge Launches iGaming’s First-Ever Trust and Data Index for Affiliate Platforms

In this episode of Global Economic Press, Alex Brady discusses a significant development in the iGaming industry with the launch of Game Lounge's Affiliate Trust and Data Index. This innovative benchmark is the first of its kind for affiliate platforms, aiming to enhance transparency and accountability in an industry often criticized for its lack of clarity. The Index evaluates affiliate platforms based on over 100 real-world data points, focusing on data granularity, usability of platform tools, and security features. This initiative promises to reshape the landscape for operators, affiliates, and platforms by encouraging data accessibility, integration quality, and operational transparency, ultimately impacting affiliate return on investment and operator performance.

Game Lounge's Affiliate Trust and Data Index is already influencing technology decisions within the industry. The Index uses a quadrant system to help stakeholders identify platform strengths and weaknesses, categorizing them into groups such as 'Manual Maze,' 'Easy but Opaque,' 'Black Box,' and 'Gold Standard.' This system aids operators and affiliates in navigating trade-offs and strengths across platforms, with security parameters integrated into usability criteria. Sergey Tadevosyan, co-author of the report, emphasizes that the goal is to raise industry standards by shifting the focus from vague opinions to measurable performance. The full Affiliate Trust and Data Index report is available on Game Lounge's website, offering a consultancy-style service to advise platforms and operators on improving their scores or selecting better tools. For more information, visit Game Lounge's website.