Sammivik Media Group, Led by Founder Mona Koch Madsen, Launches Animated Series to Address Chronic Health Issues in Greenland

In this episode of Global Economic Press, Alex Brady explores an innovative initiative by Sammivik Media Group, a creative health communication agency based in Nuuk, Greenland. Led by founder Mona Koch Madsen, the company is launching an animated series to address chronic health issues in Greenland. The series, developed in collaboration with the Steno Diabetes Center, aims to make vital health information accessible through culturally resonant, Greenlandic-language animations. This approach is designed to have a broad community impact, focusing on conditions such as hypertension, chronic obstructive pulmonary disease, medication literacy, and diabetes. Mona Koch Madsen, with her background in healthcare and a Master’s in Health Policy, Economics, and Management, emphasizes the importance of storytelling in making health education relatable and understandable.

Sammivik Media Group's unique method has fostered partnerships with leading educational and health organizations, amplifying the reach and effectiveness of their animations. The feedback from communities across Greenland highlights the positive impact of these animations, with increased engagement in health discussions and a clearer understanding of complex health issues. Sammivik's work is grounded in science and shaped by local culture, ensuring accessibility through Greenlandic narration with subtitles in Danish or English. The company plans to expand its repertoire of health topics and explore additional languages to further inclusivity. For more information about Sammivik Media Group and their transformative work, visit their website at https://www.sammivik.gl/.