Global Economic Press

Fairy Garden Door Kit by Tree Poetry Inspires Kids to Play Outdoors While Helping Reforest the Planet

In this episode of Global Economic Press, Alex Brady delves into the innovative approach of Tree Poetry, a company that merges creativity with environmental responsibility. The discussion centers around Tree Poetry's Fairy Garden Door Kit, a product designed to inspire children to engage with nature while simultaneously supporting global reforestation efforts. The kit, which transforms trees and gardens into enchanting storybook worlds, encourages children to step away from screens and explore the outdoors. Founder Marcela Ocampo shares her vision of sparking imagination and creating lasting memories that connect families to nature.
The Fairy Garden Door Kit is crafted from durable, weather-resistant resin and painted with eco-friendly colors, ensuring it withstands all seasons. Each purchase of the kit contributes to reforestation efforts through a partnership with One Tree Planted, with a portion of proceeds going towards planting trees in the Amazon rainforest. This initiative reflects Tree Poetry's mission to help families rediscover the magic of nature. The Fairy Garden Door Kit is available for purchase on the company's website and Amazon, making it an ideal gift for the holiday season. For more information, visit Tree Poetry's website.

Press Ranger Partners with OtterlyAI to Enhance AI Search Visibility

In this episode of Global Economic Press, Alex Brady delves into the transformative partnership between Press Ranger and OtterlyAI, which is set to redefine how brands enhance their visibility in artificial intelligence-driven search results. Press Ranger, known for its prowess in public relations, has teamed up with OtterlyAI, an award-winning artificial intelligence Search Monitoring and Optimization Platform. This collaboration positions Press Ranger as the preferred public relations partner for boosting artificial intelligence search visibility, while OtterlyAI becomes the go-to partner for tracking artificial intelligence search visibility within Press Ranger's community. The partnership highlights the growing importance of artificial intelligence search in online marketing, as traditional search engine optimization tactics are no longer sufficient in the era of Generative Engine Optimization.
The alliance aims to simplify the process for brands to succeed in artificial intelligence search campaigns by integrating public relations strategies with artificial intelligence search monitoring. To celebrate this collaboration, the companies are hosting a joint webinar titled "How to Rank on ChatGPT: The Overlooked Power of Public Relations" on Tuesday, November 18, from 9:00 AM to 10:00 AM Pacific Standard Time. This session will explore the influence of press coverage and earned media on brand visibility in platforms like ChatGPT and Google Artificial Intelligence Overviews. Attendees will gain insights into how strategically placed press releases can significantly enhance artificial intelligence search visibility. For more information about Press Ranger and their innovative solutions, visit their website at Press Ranger.

iMarketAmerica Announces Groundbreaking for Massive Industrial Park in Central Texas

In this episode of Global Economic Press, Alex Brady discusses the groundbreaking announcement by iMarketAmerica for a massive industrial park in Central Texas. The development, named Gradiant Technology Park, is set to span 212 acres in Taylor, Williamson County, and is strategically designed to support the booming semiconductor industry. As a subsidiary of iMarketKorea, iMarketAmerica is aligning its efforts with Samsung's significant presence in Austin, where Samsung is constructing a 17 billion dollar chip manufacturing plant. The park aims to attract existing suppliers to Samsung, as well as other ambitious companies looking to partner with major manufacturers like Samsung and Tesla.
iMarketAmerica's Chief Executive Officer, Incheol Kim, highlights the park's potential to serve as a gateway for Korean investment into Texas, fostering economic growth and job creation. The first phase of Gradiant Technology Park is expected to open in the fourth quarter of 2026, with 350,000 square feet of industrial space. Upon completion, the park will offer 2.2 million square feet dedicated to manufacturing, warehousing, and research-and-design, alongside commercial spaces. This initiative underscores iMarketAmerica's commitment to innovation and efficiency, enhancing Central Texas's reputation as a hub for industrial advancement. For more information, visit iMarketAmerica's website.

Affordable Luxury Jewelry at Record-Low Black Friday Prices Features Timeless Hoops, Tennis Bracelets and Gift Sets

In this episode of Global Economic Press, Alex Brady delves into the world of affordable luxury jewelry as Cate & Chloe, a Phoenix-based direct-to-consumer brand, announces unprecedented discounts for Black Friday and Cyber Monday. The episode explores how these record-low prices are set to make luxury jewelry accessible to budget-conscious shoppers, significantly impacting the jewelry market this holiday season. Cate & Chloe's promotion includes steep discounts across popular fashion jewelry categories such as hoops, studs, tennis bracelets, pendant necklaces, and curated gift sets, with select items discounted up to 60 percent off regular retail prices.
Robert Boniface, Founder of Cate & Chloe, highlights that the brand's deepest discounts focus on timeless pieces that transition seamlessly from daily wear to holiday gatherings. This strategy enables shoppers to gift confidently while staying on budget. The brand's holiday lineup includes essential silhouettes and customer favorites like the Bianca 25 millimeter crystal hoop earrings. Cate & Chloe's offerings are available through multiple retail channels, including their Walmart storefront, ensuring accessibility and convenience for holiday shoppers. For more information, visit Cate & Chloe's website.

HRCI and SixFifty Partner to Deliver a Best-in-Class Employee Handbook Solution for HR Professionals

In this episode of Global Economic Press, Alex Brady discusses a significant partnership between SixFifty and the Human Resource Certification Institute (HRCI) aimed at revolutionizing compliance management for human resources professionals across the United States. SixFifty, known for its leadership in human resources and employment law compliance software, has teamed up with HRCI, a premier credentialing and learning organization for human resources professionals, to offer a cutting-edge employee handbook solution. This collaboration provides HRCI community members with access to SixFifty’s employee handbook builder for an affordable annual subscription, enabling the creation of customized, compliant employee handbooks for all fifty states and Washington, D.C.
The partnership offers a comprehensive and customizable employee handbook tool featuring over one hundred individual policies, a state addenda builder, and a policy comparison chart to help human resources professionals manage multi-state compliance. Additionally, ongoing legal updates ensure that all policies remain current and compliant. Dr. Amy Dufrane, CEO of HRCI, emphasizes that this partnership strengthens the human resources professional’s toolkit by providing a practical, affordable compliance solution that saves time and reduces risk. The new HRCI employee handbook offering will be available starting November 12, 2025. For more information about SixFifty and their offerings, visit SixFifty's website.

Hill Country Chocolate Named ’Best Chocolate Shop’ in Texas Hill Country

In this episode of Global Economic Press, Alex Brady delves into the sweet success story of Hill Country Chocolate, a standout in the Texas Hill Country. Recently named the "Best Chocolate Shop" in the region by the Fredericksburg Standard-Radio Post's 2025 Readers' Choice awards, Hill Country Chocolate has captured the hearts of chocolate lovers and wine enthusiasts alike. The recognition highlights the shop's dedication to artisanal craftsmanship and its unique wine and chocolate pairing programs, positioning it as a premier destination for chocolate experiences in the area. Dan McCoy, the executive chocolatier and Chief Executive Officer, expressed gratitude for the community's support, emphasizing the shop's commitment to quality and the celebration of both chocolate-making artistry and the region's vibrant wine culture.
Located in Fredericksburg, the epicenter of the Texas Hill Country and the state's wine industry, Hill Country Chocolate operates a working chocolate factory and an immersive tasting room. The factory crafts both European-style and American-style confections with meticulous attention to detail and quality ingredients. Its Premiere Wine and Chocolate Experience has gained national acclaim, attracting visitors from around the world. The shop offers chocolate-making classes, private tasting experiences, and corporate gifting programs, making it a must-visit destination for tourists. For more information, visit their website at Hill Country Chocolate.

BBB Honors Columbus Marketing Experts as Spark Award Finalist for Integrity and Entrepreneurial Excellence

In this episode of Global Economic Press, Alex Brady discusses the recent recognition of Columbus Marketing Experts, a digital marketing agency based in Central Ohio, as a finalist for the 2025 Better Business Bureau Spark Award for Integrity and Entrepreneurship. The award highlights emerging businesses that demonstrate outstanding character, foster a culture of trust, and positively impact their communities. Neil Colvin, the Founder and Chief Executive Officer of Columbus Marketing Experts, emphasizes the importance of values such as precision, transparency, and trust, which align with the Better Business Bureau's standards of integrity. The agency has quickly become one of the region's fastest-growing marketing firms, leveraging advanced Search Engine Optimization, Google Business Profile optimization, and marketing automation systems to enhance online visibility and client engagement.
Columbus Marketing Experts is celebrated for its innovative use of Artificial Intelligence-driven Search Engine Optimization strategies and data-based content systems, which have significantly increased local search visibility and media impressions for clients. Under Neil Colvin's leadership, the agency has helped companies achieve top search rankings, even against multimillion-dollar competitors. Since its inception, the firm has expanded from a solo consultancy to a multi-person team serving clients across six United States states. In 2025, the agency provided over 120 free Search Engine Optimization consultations and hosted virtual workshops to educate small business owners on advanced search visibility and the impact of Artificial Intelligence in marketing. For more information about Columbus Marketing Experts, visit their website at Columbus Marketing Experts.

dacadoo Celebrates 15 Years of Innovation in Digital Health Engagement

In this episode of Global Economic Press, Alex Brady delves into the world of digital health engagement, celebrating dacadoo's 15-year journey of innovation. Founded in 2010 by Peter Ohnemus, dacadoo has become a global leader in digital health engagement and health risk quantification. The company has empowered insurers, banks, retailers, and healthcare providers worldwide to help millions of people live healthier lives. With a vision to make health measurable, understandable, and actionable, dacadoo has developed a Digital Health Engagement Platform that integrates behavioral science, artificial intelligence, and gamification to drive engagement and improve health outcomes. From its beginnings in Zurich, dacadoo has expanded globally, with offices in Australia, Canada, Japan, Denmark, and Spain, reflecting its commitment to serving partners and users around the world.
As healthcare costs rise globally and noncommunicable diseases continue to account for the vast majority of deaths and healthcare spending, dacadoo's mission has never been more vital. Over the past 15 years, dacadoo has built partnerships with leading organizations in more than 30 countries, launched its award-winning Digital Health Engagement Platform, Health Score, and the Risk Engine. These tools help organizations engage their customers through personalized health journeys, challenges, and rewards. Recent collaborations with Fair Isaac Corporation and Microsoft have further strengthened dacadoo's innovation in risk modeling and artificial intelligence-driven engagement. As dacadoo enters its next chapter, the company continues to advance its technologies, focusing on turning health data into actionable insights that improve wellbeing and create lasting business value. For more information, visit dacadoo's website.

GoWest.ai Launches BizVantage.ai — The Channel’s First AI Readiness & Policy Automation Platform

In this episode of Global Economic Press, Alex Brady delves into the transformative potential of artificial intelligence with a spotlight on GoWest.ai's latest innovation, BizVantage.ai. This pioneering platform is designed to revolutionize AI readiness and policy automation for businesses, particularly Managed Service Providers, dealers, and AI advisors. By offering professional-grade AI Readiness Assessments and custom AI Policies, BizVantage.ai significantly reduces the time and cost associated with traditional consulting methods. The platform is currently being tested by select partners across North America, with a public waitlist available for those interested in early access.
BizVantage.ai is built on GoWest.ai’s refined AI Readiness Assessment Methodology, automating processes from interviews and workflow analysis to readiness reports and governance policy creation. This innovation allows partners to deliver scalable AI advisory services efficiently, aligning with the managed services industry's shift towards outcome-based pricing. Early adopters benefit from fully automated AI readiness assessments, instant AI policy generation, and enhanced client relationships through strategic AI leadership. For more information about GoWest.ai and their groundbreaking platform, visit their website at https://bizvantage.ai/.

Ipsos MMA Named a Leader in 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions for Second Consecutive Year

In this episode of Global Economic Press, Alex Brady delves into the realm of marketing measurement and analytics, focusing on Ipsos MMA's recent accolade as a leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions. This recognition, achieved for the second consecutive year, underscores Ipsos MMA's prowess in enabling global brands to optimize their marketing and commercial investments. Through its Activate platform and Core Data and Analytics studio, Ipsos MMA offers comprehensive marketing mix modeling that fosters both short-term and long-term revenue and margin growth. The company's solutions empower marketing and finance teams to swiftly measure, optimize, predict, and validate the impact of various factors on brands, sales channels, and business lines, all while balancing key performance indicators such as engagement, traffic, sales, profit, and lifetime value.
Pat Cummings, Chief Executive Officer of Ipsos MMA, emphasizes the importance of reliable marketing measurement capabilities that deliver sustainable financial benefits and drive measurable incremental value. The company's recognition as a leader in the Magic Quadrant validates its approach to unified measurement, which directly contributes to maximizing financial impact. Ipsos MMA's strong client relationships, high customer retention, and long average client tenure reflect its commitment to delivering measurable value through a consultative service model. With operations in over 30 countries, Ipsos MMA's Activate platform provides integrated capabilities for performance measurement, simulation, optimization, value tracking, and closed-loop planning. For more information, visit the company's website at Ipsos MMA.